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SERVICE AGREEMENT

This Agreement by and between Makkpress Technologies Pvt Ltd (hereinafter “Service Provider”) located at 65 Enterprise, Ste 100, Aliso Viejo, CA 92656, and (hereinafter “Business Customer”) whose details appear below,collectively referred to as the “Parties.”

RECITALS

WHEREAS, the Business Customer is to be provided with the following Services under this description and specifications:

Service Descriptions and Specifications
SEO Rankings Audit

Review the current rankings and potential rankings of the website DA/DR.Resolve any issues related to website usability, website accessibility, and user engagement. Provide website and page speed fixes, reducing the pages and website load time to less than 2-3 seconds. Review the site for desktop and mobile-based traffic sources and segment them on the basis of how visitors find your website, where they come from and how they use it to establish specific Key Performance Indicators (KPIs) for your website.

Competitive Analysis

Review the competitiveness of the industry and the targeted keywords. Provide information regarding competitors and which keywords they are targeting, which content type they are producing/creating, and what they are doing to attract traffic and links. Identify the gaps in content creation, where your competitors are ranking and the key aspects are missing from your website.

Keyword Research

Identify the core keywords for the website audience, and then follow through with synonym and latent variants to establish the long-tail keywords for the website’s extensive future content creation. Also, segment these keywords into silos to establish the core category keywords for the website.

Omnipresence and Citations

Create and continuously monitor a local omnipresence for your website including relevant and related citations building, Google My Business where applicable, social media pages and profiles creation and staging as necessary to match and exceed competitor presence.

Technical SEO Optimizations

Fix and optimize current pages and posts for optimal SEO ranking and speed benefits including internal linking structures, appropriate descriptions and fixing keyword stuffing, duplicate content, URL canonicalization, hidden text, hidden links, sneaky redirects, keywords cannibalization, etc.

Base Content Link Building

Request and acquire links to boost the DR/DA and Page ranking potential of your website and pages in search engines via the targeted longtail keyword phrases. NOTE: Content creation such as press releases, long-form content pages and posts (cornerstone content) is not part of the service but will be provided at the base content level for the purpose of acquiring backlinks when and where possible. In some circumstances, paid content creation or placements will be necessary; however, they will be discussed with the Business Customer always in advance and proceeded with only after approval.

Integrations and Interlacings

Wire up the website to the tools and applications and plugins necessary to deliver the service part of this agreement including Google Analytics, page and site caching capabilities, code and image compression tools and more as needed and relevant to the benefit of the service provided for the website.

Weekly Reporting

Provide you with a weekly reporting of keyword ranking positions both desktop and mobile on a weekly basis including the latest and most current conditions on link acquisitions, content and page/post citations acquisitions and extended keywords analytics reporting i.e., specific page performance.


Delivery. Service Provider shall commence Services on the 1st day of each month for which Service Provider has received payment from the Business Customer. The first service payment may be prorated.Business Customer understands and agrees that said Services shall be ongoing and Service Provider does not represent that same Services listed above can be completed or fulfilled within anyone, or specific Compensation period(s) and are in fact ongoing Services for the purpose of development, delivery, deployment, and fulfillment of same.

Compensation. Services will be billed (“Price”) monthlyat a rate of One-Thousand ($1,000).Business Customer shall not pay for the Service Provider’s out-of-pocket expenses as they pertain to the providing of Services. However, Business Customer agrees to pay for any additionalvendor/service providers required to fulfill said Services for the Business Customer. Business Customerto approve additional Service Providers.

Payment. The Service Provider shall be compensated no later than the 2nd day of the month to receive Services for that month.

Change in Specifications. The Business Customer may request that reasonable changes be made to the Services; however, after reasonable attempts by Service Provider to implement the requested changes at no additional charge, Business Customer shall pay Service Provider an additional rate of $30 per additional hour involved. The Client and the Service Provider shall confer, and the Client may either withdraw the proposed change or require the Service Provider to deliver the Work with the proposed change and subject to the delay and/or additional expense.

Intellectual Property. The Service Provider agrees to grant to the Business Customer a non-exclusive, irrevocable, royalty-free license to use, copy and modify any elements of the Servicesperformed or created for the Business Customer as part of the Services provided within this Agreement. Business Customer further agrees that the likeness, image, and presence whether virtual or physical or work performed in conformance of this Agreement may be used by the Service Provider for marketing or for samples of work purposes.If any thirdparty intellectual property rights are used in the course of providing said Services, the Service Provider shall ensure that it has secured all necessary consents and approvals to use such third-party intellectual property rights for the Service Provider and the Business Customer.

Warranty. The Service Provider represents and warrants that it will perform the Services with reasonable care and skill; and that the Services provided by the Service Provider to the Business Customer under this Agreement will not infringe or violate any intellectual property rights or other rights of any third party.

Limitation of Liability. Subject to the Business Customer’s obligation to pay the Price to the Service Provider, either party’s liability in contract, tort or otherwise (including negligence) arising directly out of or in connection with this Agreement or the performance or observance of its obligations under this Agreement and every applicable part of it shall be limited in aggregate to the Price. To the extent it is lawful to exclude the following heads of loss and subject to the Business Customer’s obligation to pay the Price, in no event shall either party be liable for any loss of profits, goodwill, loss of business, loss of data or any other indirect or consequential loss or damage whatsoever.

Term and Termination. This Agreement shall be effective on the date hereof and shall continue on a month-to-month basis and will automatically renew on each anniversary month thereafter unless terminated sooner by the Parties. Either Party may terminate this Agreement upon notice in writing ifthe other is in breach of any material obligation contained in this Agreement. Any termination of this Agreement shall not affect any accrued rights or liabilities of either Party nor shall it affect the coming into force or the continuance in force of any provision hereof which is expressly or by implication intended to come into or continue in force on or after such termination.

Relationship of the Parties. The Parties acknowledge and agree that the Services performed by the Service Provider, its employees or agents shall be as an independent Business Customer and that nothing in this Agreement shall be deemed to constitute a partnership, joint venture, agency relationship or otherwise between the parties.

Confidentiality. Neither Party will use, copy, adapt, alter or part with possession of any information of the other which is disclosed or otherwise comes into its possession under or in relation to this Agreement and which is of a confidential nature. This obligation will not apply to information which the recipient can prove was in its possession at the date it was received or obtained or which the recipient obtains from some other person with good legal title to it or which is in or comes into the public domain otherwise than through the default or negligence of the recipient or which is independently developed by or for the recipient.

Indemnification. Except with respect to claims arising from a Party’s separate negligence or willful acts, whichshall remain that Party’sobligation, each Party agrees to defend, indemnify and hold harmlessthe other Party and its directors, officers, and employees with respect to a claim arising from the Party’sactual or alleged act, failure to act, error, or omission in the performance of their obligations under thisAgreement or any governing law or regulation.

Notices. Any notice which may be given by a Party under this Agreement shall be deemed to have been duly delivered if delivered by hand, first-class post, facsimile transmission or electronic mail to the address of the other Party as specified in this Agreement or any other address notified in writing to the other Party. Subject to any applicable local law provisions to the contrary, any such communication shall be deemed to have been made to the other Party, if delivered byfirst class post, 2 days from the date of posting; or by electronic mail when the Party sending such communication receives confirmation of such delivery by electronic mail.

Miscellaneous. The failure of either party to enforce its rights under this Agreement at any time for any period shall not be construed as a waiver of such rights. If any part, term or provision of this Agreement is held to be illegal or unenforceable neither the validity or enforceability of the remainder of this Agreement shall be affected. Neither Party shall assign or transfer all or any part of its rights under this Agreement without the consent of the other Party.

Applicable Law. This Agreement and the interpretation of its terms shall be governed by and construed in accordance with the laws of the State of California.This Agreement constitutes the entire understanding between the Parties and may not be amended without the prior written consent of both Parties.

IN WITNESS WHEREOF, each of the Parties has executed this Agreement, both Parties by its duly authorized officer, as of the day and year set forth below.