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Shopify Store Development: How to Build a Coming Soon Page That Actually Converts



Expansion is the uncelebrated hero behind the success of a large number of eCommerce stores. Sell more and more products and get newer avenues to earn a profit. The best part about this strategy is that you don’t need to start from the beginning. You can build upon your existing brand created over the years after considerable thought and marketing efforts.

According to Oberlo, on an average, only 2.86 per cent of eCommerce website visits transform into a purchase. However, careful user-behavior analysis, identification of new opportunities and optimizing your store can multiply your conversions significantly. A simple way to reap the benefits of your existing Shopify store development efforts is to create a ‘Coming Soon’ page for your new products.

Here are a few elements to keep in mind to create a successful Coming Soon page for your online store.

Take pre-orders

No matter which medium you resort to- social media, email or other marketing mediums to create a buzz about your product, you should have an enticing landing page that prospective buyers can visit and actually see what your product is.

Coming Soon page should be based on the premise of your other operational product pages and form an essential part of your Shopify store development. It should include-

  • stellar proposed images and lifestyle videos
  • detailed product descriptions citing how your product will benefit the buyer
  • the most beneficial keywords in your product title and copy

Another option is to ask for the email of the buying prospect and notify them via email when the product is ready to ship. In this way, you’ll get ample opportunity to keep them engaged with your emails. Also, it is an excellent option for buyers who are not ready to place their bet on a new product yet. When you do this, you can capture your prospective buyers in your sales funnel when you could have easily lost them.

Pro tip- You can even use a video and optimize it with the help of search engine optimization experts. This might seem a lot at first. However, it helps you cut the clutter and become search engines’ favourite much earlier than you might have anticipated .

You can seek help from custom Shopify store development expert to make sure that when you set up a page, it gets the intended results. Also, you don’t need to start from zero, waiting for new orders to come in.

Choose your giveaway products wisely

When you have an established market or at least some of the products that are bringing decent sales, a great way is to use it to your advantage for your new products. For instance, you can use your existing products as a giveaway bait to entice potential buyers to your upcoming product.

An even better way would be to create a combined offer where you offer your best selling products on amazing discounts when a buyer opts for your new product.

Show some behind the scenes action

Gone are the days when people wanted to see a rosy image of a brand. At present, nothing works better than storytelling. People don’t get amused with a ‘perfect brand’ in the market but by realizing that there is someone out there who is keen to solve their problems and is investing time, energy and overcoming challenges in doing so. Show some images or videos to help them see it with their own eyes. It is an excellent passive selling tactic and a great way to boost credibility.

This Shopify store development tactic is one of the most effective ways to strike a chord with the potential audience. The best part is, you won’t even have to ‘convince’ them to buy.

Use scarcity wisely

Scarcity works! We have a weakness for ‘limited editions’, ‘exclusives’ and products that are ‘only 5 left in stock’. However, it is easier said than done if you want it to look genuine. In the case of a new product, it’s even trickier. After all, how can you create scarcity for a product that has not even reached the market?

You can offer a discount to the first 100 people who subscribe to your website (and get latest updates about your upcoming product) or the first 100 who ‘buy’ it. Social media is a great tool to help you tap the utmost potential of scarcity.

What is the right time to build a ‘Coming Soon’ product page?

If you are creating a new product all by yourself, it can take months to come to its final shape. Think of creating a Coming Soon page only when you are in the final stages of your product development.

Stick to a minimum of 15 days and a maximum of 1 month. If you take orders earlier than that, it will only result in frustration and disappointment on the part of the buyers leading to a negative brand image.

Make sure you don’t leave money on the table by ignoring the significance of your product pages. Seek help from a Shopify store development expert to create strategic product pages that actually convert. MakkPress has more than 8 years of expertise in transforming the vision of many eCommerce ventures into success stories.

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