scrubbers case study

business brief

Scrubbers is a renowned pet grooming brand with 3 state of the art centers spread across Metro Detroit, US. The firm aims at creating beyond typical experiences, showering pets with the personal attention they deserve. With the combined industry experience of more than 50years and a large number of positive customer feedbacks on Yelp, the brand is an obvious choice among pet parents.

deliverables

  • Strategy
  • UI / UX
  • Development & Implementation
  • Conversion Optimization
  • Managed Support

Migrating to Squarespace to Build a Steady and Easy to Maintain Website

In order to stay at par with the dynamic industry needs and strengthen its foothold in the market, Scrubbers wanted to rebrand itself. Their existing website was built on WordPress which required regular fixes pertaining toplugin updates, server issues and version migration from time to time. It wasted a lot of time and effort. It called for the need for a stable and feature-rich website. To eliminate the time spent in these regular website fixes, we suggested migrating the website to a feature-rich yet easy to manage platform.

After discussing different platforms and their capabilities, MakkPress recommended Squarespace as the ideal platform to meet Scrubbers’ business needs. Being Squarespace circle members, we built and integrated the following features to solve the issues in the previous website.

  • No need to update the version or code from time to time
  • Seamless integration with demand force for easy appointment booking
  • Mobile friendly website
  • Easy to maintain for the staff
  • Completely secure
  • SEO friendly
  • Better tracking of the website traffic to take important decisions

Retaining SEO Rankings and Making the Site Future Proof

One of the biggest challenges of migrating a website to another platform is to ensure that no SEO juice is lost. When we migrated Scrubbers to Squarespace, we kept the content and other facets of search engine optimization same to ensure that the site doesn’t have to start from scratch in terms of search engine ranking. For instance, we retained the meta descriptions, titles and URL structures.

Since user-experience increasingly plays a vital role in determining search engine rankings, we analyzed the missing elements in the old website to rank better with the all-new website. Since, then, there has been no looking back. Scrubbers witnessed a significant boost in its organic rankings.