SEO is a demanding website optimization strategy for better search engine visibility. Its demand and necessity can't be overlooked in the digital marketplace. Search engine optimization is a nudge of multiple tricks, from on-site to off-site optimization, crucial to improving the website's ranking.
On the other hand, BigCommerce is not just an eCommerce platform but a powerful tool that enables brands to build their stores using custom theme templates and a wide range of design options. The benefits of having a store on such a widely recognized and user-preferred platform are immense, leading to significant sales and brand recognition.
Thus, to merge BigCommerce and SEO, this blog will explore the techniques you need to perform to enhance your site ranking. In addition, a BigCommerce SEO agency is a critical choice for getting better results in minimum time. Let's get started with the first trick of BigCommerce SEO.
What Is The Best Way To Do SEO?
Find the Right Search Words
Doing good research is super important for finding the exact words and phrases that regular people actually type into search engines when they want to find products like the ones you sell online. Once you know those critical keywords, you will want to sprinkle them throughout all the important places - product titles, descriptions, website addresses, and any other text content on your site pages. Strategically using those real search terms helps increase relevance so your products are more likely to show up in the search results.
Write Great Product Descriptions
Instead of just copy-pasting the same basic descriptions from manufacturers, take time to create original, very detailed, and descriptive product listings using your own words. While writing the descriptions, make sure to naturally work in those important keywords you discovered. Having unique content written this way helps your products look more useful and relevant to search engines compared to others selling the exact same items online. A good length is usually around 200-300 words so you can thoroughly cover all the key details.
Use Clean Website Addresses
The website addresses (called URLs) for all your product and category pages should be customized to be easy for regular people to read and understand. Include some of those relevant keywords you found, but avoid having long strings of random numbers, codes, and nonsense words/parameters in the URLs. Nice, clean URLs focused on the actual product name are best for helping search engines properly understand and categorize those pages.
Optimize Your Images
Don't forget to also optimize all the images and photos on your product listings! BigCommerce SEO services, including optimizing the visuals on your site. Rename the image files themselves using keywords and provide helpful text descriptions (called alt-text) to explain what's in the pictures. This helps give search engines more context about the images and makes the entire page more comprehensive and relevant for those keywords.
Use Schema Data
Incorporating something called schema.org data markup code into your website can really help search engines better understand and accurately display all the important product information like names, pricing, availability, ratings and more. This specialized code enables those rich enhanced listing previews you sometimes see pop up directly in Google and other search results.
Make Pages Load Quickly
BigCommerce speed optimization is a crucial step for a good customer experience and better search rankings. Optimize code, shrink image file sizes, use browser caching, and maybe even a CDN. These tricks maximize lightning-fast load speeds on all pages.
Fix Duplicate Content
If you have a lot of identical or extremely similar content spread across multiple product pages, category pages, and other sections of your site, this could potentially cause problems by confusing search engines about which version is most relevant to show in results. Using canonical tags and consolidating any thin or duplicate pages can help reinforce your preferred canonical/master versions and boost relevance.
Get Reputable Backlinks
Optimizing your website is important, but getting quality backlinks from respected outside sites also really helps search rankings. Good ways to gain backlinks include guest blogging, listings in niche directories, sponsorships, business partner website links, and creating exceptional content that others want to link to.
Optimize for Mobile Devices
As more and more shoppers use smartphones and tablets to browse and make purchases online, having a mobile-friendly, responsive eCommerce site design is an absolute must. Your BigCommerce store should load quickly, include mobile-optimized code, and deliver an ideal user experience tailored to smaller touchscreen devices. This impacts search engine visibility.
Create a Sitemap File
An XML sitemap file acts like a master listing of every single page on your entire website. Having this sitemap and submitting it to search engines ensures their crawler bots are able to find and index all your pages properly into their search results. It helps organize your site architecture and prevents any pages from getting lost or missed. Thus, this is a crucial BigCommerce search engine optimization strategy.
Use Helpful Video Content
Creating and adding relevant video content to your BigCommerce product pages can be really beneficial. Videos help engage customers, increase the amount of time they spend on the page, and give them a deeper look at your products in action. But videos can also give your SEO efforts a nice boost! Make sure any videos you use have keyword-optimized titles, descriptions, transcripts, and closed captions. This allows search engines to fully understand the video content and potentially surface your pages in video search results as well.
Optimize for Local Shoppers
If your BigCommerce store also has an actual physical retail location that serves specific geographic areas, then utilizing local SEO tactics is very important. Make sure you get listed in popular online directories and listings for your cities/neighborhoods, with correct and consistent name, address and phone number details. You will also want to geotag any images and videos from your local brick-and-mortar stores. Optimizing for these local signals helps your business show up better in those "near me" mobile searches for products and services in a certain area.
Keep Tracking and Improving
SEO for BigCommerce is never finished. You must continually track progress using Google Analytics and Search Console. See what's working well and improve weaker areas. Keep optimizing and making iterations consistently over time to grow and maintain strong search visibility.
Conclusion
These are the top tricks you can use to improve your BigCommerce site search ranking. With an outperforming BigCommerce SEO agency like MakkPress Technologies, you can achieve far better results. Makkpress Technologies is an eCommerce marketing agency specializing in store creation, design, BigCommerce marketing, and maintenance.
Expand your SEO results with MakkPress Technologies right now!
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