Consumers expect the very best be it from websites or from mobile apps. Today, with so many options around, it has become easier for potential customers to leave experiences that don't meet their expectations. But we also agree with the fact that mobile apps have come up as one of the most crucial aspects of engagement. Mobile app marketing is a complex subject, and hence, it requires excellent engagement strategies in multiple areas to boost the final result. Maximizing user engagement with your mobile app is challenging, as it involves measuring how users interact with it. To help you increase engagement, we will discuss several steps that will provide strategies to enhance your app's engagement. But first, let's understand what mobile app management is.
What is Mobile App Engagement?
Measuring user engagement with your mobile app enables you to gain insight into how users interact with your app and its features. By collecting these metrics, you can make better-informed decisions about your marketing strategy. Some common engagement metrics include time on the app, daily installs and uninstalls, actions taken, and more. Now, let's jump to the tips that can help you boost your mobile app engagement.
Tips To Help You Increase Mobile App Engagement
Track All The Metrics or KPIs
First of all, before implementing any mobile app tool or action, it's crucial to know what things need to be done or at what level we have to begin things. So, one of the first things that map your way to user engagement is tracking a few important metrics for your app's success.
Number of downloads
Average app consumption time
Monthly & daily active users,
Churn rate
Conversions
Retention
Session length
App stickiness
Lifetime Value
Provide Value & Quality
Our primary aim is to draw users to view and download our app. Once we have achieved this, our next objective is to activate them and keep them coming back. You need to understand that customer value for mobile apps comes in different forms. From news entertainment to wellness-like subjects, many more are valuable niches of the customer.
It is essential to remember that for an app to be successful, the value it offers users must remain relevant or even increase over time. Therefore, examining and mapping out an app's engagement and retention plan prior to launching is essential. It's also critical to monitor both front and back-end functionality to guarantee your users have the best app experience possible.
Make Your Mobile App Free
As per the statistics, out of all the apps that were downloaded from Google Play, only 5-6% were paid, and the rest, 94-85% of the apps were completely free. One of the most important things to increase app engagement is to make your app free on the play store or Apple store. Once a user has downloaded and tried your application, you can present them with subscription plans, paid add-ons, and other paid features.
Smooth Out Onboarding
Onboarding customers is a mobile app marketing that describes a user's journey from the moment of opening your app to becoming a full-time customer. So, to smooth out the process, you might have to look at the design of your welcome screen, the way your app's functionality, intro videos, and more. When you smooth out the onboarding process, your customers can engage with your app without even noticing it.
Begin With In-App Messaging
Once you get a hold of your customers, why not tell them about new feature incoming or discounts when they open our app? In the app, messages help increase user engagement 10x more than emails. So, once your user opens the app, you can send them promotional events and announcements for your new app through in-app messages.
Add Push Notifications
One of the best strategies that bring the most user engagement on mobile apps is push notifications. Statistics also show that mobile app users who enable push notifications are more likely to show enhanced user engagement. Segment your mobile app users into categories based on age, interests, behavior, etc., to boost engagement rates. Additionally, anticipate when a user may be considering a purchase. Then, send them a special offer to encourage them further to complete the transaction.
Go For Some In-App Advertisements
Another strategy that can help you drive mobile app engagement is in-app advertisements. Ads for your mobile app can be an effective way to boost user engagement. There are various ad types that you can use to reach and reconnect with your users. A few of them include display ads, retargeting ads, and search ads.
TAKEAWAY:
Every mobile app costumes want a seamless and personalized experience. So, by following these strategies, you can give them what you want, and as a result, you get what you want in return. Time to make your users fall in love with your application over and over again!
