Your BigCommerce store is your online shop in the digital marketplace, and the overall design of your store is a crucial factor for its success rate. While it may be important for an E-commerce website to be aesthetically pleasing, what is even more significant is the ability to design an attractive site that will transform users into clients. To stand out from the crowd and beat the competition, simply having a dummy layout is not enough anymore; you need a high-converting BigCommerce website design.
Whether creating a new store or extending an existing business, knowledge of vital design factors will enhance your store’s performance. Every single component of the website layout and interface, as well as the aesthetics and usability, are significant when it comes to enhancing the customer experience. Below are the 10 pro design tips for you to give your BigCommerce store a professional look and outstanding performance. Such practices can improve the usability, increase the conversion rate, and contribute to your business’s success.
1. Prioritize User Experience (UX)
E-business or online store design cannot turn the wheel around without focusing on user experience. Your store should be easy to browse and prospect with a quality layout. Begin with the navigation on the homepage, which should include links to products, special offers, and references to customer service. There is nothing worse than making the user feel that they are lost on the site, so do not overcrowd the page. Make sure that aspects like the search and the shopping cart are clearly visible. A positive UX not only makes users stay on the website but also make the customers buy the products.
2. Optimize for Mobile Devices
Since more and more customers start using mobile and portable gadgets to make purchases, mobile responsiveness is significant for BigCommerce store. A responsive design helps your site to be effective and attractive for users, regardless of the size of the screens of their devices. Make sure that the design of your website looks properly on devices of different size and density to ensure that the images, buttons and text are readable and easily clickable. It will be seen that the usability of mobile optimization can enhance user satisfaction and conversion rates.
3. Use High-Quality Images and Videos
Images are vital assets in any e-business, especially e-commerce. Some of the reasons for using high-quality pictures and videos are to highlight your products so that customers can make sound decisions. Ensure you use professional photography or fine, detailed images to give your products a facelift. Integrate product videos wherever possible to give an audience a moving picture of the products. Besides, it also serves as a way to make your store more visually appealing and increases the chances of building credibility and trust among consumers.
4. Simplify Navigation
This is particularly important in Bigcommerce stores to ensure customers quickly find what they are looking for. Separate products into clearly defined categories that are easy to browse and employ filters to help users locate their preferred items. Add a fixed navigation bar to your website, which should always remain on the page. Proper navigation enhances the chances of customers discovering products and minimizes instances of ‘Bounce rates’.
5. Incorporate Clear Calls to Action (CTAs)
Well-designed CTAs are directive and lead users toward a predefined action or business goals, including buying a product or subscribing to a list. It is also advisable to make them prominent and rewrite them in action-oriented terms on the pages where they are located. They remain most noticeable and easily distinguishable from all the other elements that the page might contain. Try and implement different variations of the CTA with different designs and locations and see which of them are most appealing to the readers.
6. Enhance Site Speed
Users want their websites to load quickly, and rapid loading helps increase conversion rates. People are impatient when the page takes so long to load, meaning that people will bounce off without even interacting with the page or consuming the content provided. Reduce the size of the images, use appropriate browser caching, and limit the use of heavy scripts on the website.
7. Design with Trust and Credibility
This means the need to build trust with your visitors so as to ensure they complete the desired action. Such things as customers’ testimonials, trust, and security symbols like lock or check icons help build your site's credibility and let the users know that they are not victims of scams and that their information will be safe. You should also provide clear and obvious contact information, including phone number and email address, to make the information on your store more believable.
8. Utilize Personalization
Personalization remains one of the best ways to encourage users to act in a certain way once they are on a site. Recommend specific products based on the customers’ browsing history and any previous purchases the company may have of such products. Use tactics such as emails with special offers and special coupons to attract customers and push for repeat transactions.
9. Ensure Easy Checkout Process
Complicated checkout procedures are another cause of cart abandonment among the users of the online stores. The idea should be to have a minimal number of steps needed to complete a purchase and finalize the payment. Provide many options of payments and utilize the progress bar to indicate to the users how many more steps remain. Essential aspects of the checkout page should, therefore, be optimized with security and ease in making purchases to ensure high conversion rates.
10. Regularly Test and Update Your Design
Customer behavior and buying patterns, as well as the advancements in the area of E-commerce, are always dynamic. Always try out new design elements and features from time to time to discover what fits the new audience. Utilize A/B testing, which is a technique that allows you to compare two versions of your given web pages and get information on how they perform. By keeping yourself updated with design trends, you ensure that your store design remains up to date and interesting to the visitors.
Final Thoughts
It is important not to confuse creating a beautiful BigCommerce store with selecting the right template and having a high conversion rate. It takes careful planning to ensure that each aspect of your site confirms the general usability and the ultimate goal of the site, which is to convert users. All these design tips, when adopted, will help in setting up a good-looking BigCommerce store that will not only attract customers but also encourage them to buy products.
Hire BigCommerce web designer if you do not feel that you are capable of creating the best design for your store yourself or if you just want to make sure your design is perfect. To sum up, it is essential to understand that a professional can share his/her knowledge and ideas to improve your store’s results and work towards your business objectives.
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