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How to Write SEO Friendly Alt Text for Your Images

seo friendly

You may have heard that content is the foundation of SEO. Images have become an important aspect of compelling content. Using images can give you a significant leap forward in terms of search engine optimization.

However, a brief textual description is vital for Google’s bots, as they cannot really “see” pictures. This is where alt text comes into play. The advantage is enormous, and your photos will stand a higher chance of appearing in image search results, which means more traffic to your site and a good SEO boost. So, let’s find out what alt text is, why it is essential and how to write unique alt text.

What is ‘alt text’?

Alt text is a small piece of text that represents an image, chart or any other picture on a website. As Google (and other search engines) can’t see, they will check your HTML code to find out what’s on your photos. It enables search bots to understand your images and the context in which they are placed. It only appears in the source code of your website, as a line of HTML code also known as the alt attribute and is not visible on your pages.

How important is the alt text?

Here are some of the reasons why you need to have alt text on all the images on your website-

  • You can find your pictures on Google: Images with a good alt text stand a better chance of appearing on Google image search. It means that you can appear in addition to the ones looking to directly avail your products or services, your images can bring relevant traffic from others looking out for images
  • Your website will have better SEO: Search engines tend to perceive sites with SEO friendly images as more optimized. Besides, the increase in traffic, you can boost your website’s search engine ranking. Not only this, visitors with a visual impairment use screen readers to understand what’s on a web page. Adding a textual description to your images helps all types of users browse your website and enjoy it freely.

How to write good alt text?

These are some of the best practices for writing alt text-

1. Use the right keywords

Put yourself in the searcher’s shoes and ask yourself what is it that you want people to search for while finding your image. You can use tools for finding the most suitable keywords that describe your text content and help you reach out to your target audience effectively.

2. Describe the image correctly

A picture says a thousand words. But when it comes to alt text, it pretty much hits the nail on the head. There are so many ways to explain what’s in a photo. Illustrate your images with the best possible accuracy. It will help the search engines understand what is happening on the screen.

Moreover, the use of simple and commonly used words is more sensible. Anything too complicated or exciting is less likely to be used by searchers. It will help you frame more specific alt text for your images.

3. Create alt text below 125 characters

Make sure that your alt text doesn’t exceed 125 characters. If you do so, it wouldn’t be read completely by search engines. In this case, the purpose of using alt text gets defeated.

Make sure that your Alt text game is on point. Write to us at to get a free SEO analysis for your website.

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