The world is making a shift towards the online ecosystem. Due to this, online businesses are paying more attention to SEO. Some companies have been around for a while and have an established customer base already. Today, they increasingly understand the need for a website to tap the full potential of their target audience.
Afterall, even in the case of a brick and mortar business, many people visit a website and judge a company by how much they appear to have invested in it.
Since mobile accounts for a significant portion of users, it has become imperative for businesses to pay particular emphasis to mobile SEO. Here, we will help you understand mobile SEO and aid you to create a winning strategy for it.
What is Mobile SEO?
In simple words, mobile SEO is an SEO strategy for mobile experience optimization. It means ensuring that your website is mobile-friendly. It includes a mobile interface, in which menu browsing is simple, and the ability to scale a page to fit the user’s screen perfectly.
How to Build a Perfect Mobile Strategy?
Now that we have more insight into what mobile SEO means, we can concentrate on the perfect strategy for your site. We will go deeper into what needs to be incorporated, what needs to be optimized, what we need to look for during the design of a mobile website.
Run Mobile SEO Tests
You want to start by determining whether or not you even need to optimize your website for a mobile-friendly experience. You can do this by running Google’s Mobile-Friendly Test. After this test, you’ll receive a report that determines whether or not your website is optimized for mobile.
Check Crawling Issues
“Crawling” is the term used to describe how Google’s bots can navigate your website. The easier it is for the bots to browse your site, the more accessible it will be for your visitors to navigate it. This will also improve your search engine ranking, which will further boost your visibility on Google. You need to run a Google Search Console Test to identify any crawling issue.
Test Your Site Speed
Website speed is important for both desktop and mobile users. However, mobile users typically have a shorter attention span. This means that they expect a site to run smoothly and quickly on their phone. Any glitch in the loading process is bad from Google’s perspective as it implies that visitors will have the same difficulty as the bots. Test your speed using Google’s Mobile Speed Test to see where your website stands.
Optimize Your Pop-ups
Pop-ups play a significant role in your business and help to help you guide visitors’ attention. Their content should be clear and concise to ensure clarity and relevance. This eventually improves your ranking. Setting some triggers can also help avoid any spammy elements
If you are looking for SEO Services, you are in the right place. We also look at responsive web design to create mobile-friendly websites. Drop us a mail at email@example.com to get a free SEO analysis for your site.