According to WordStream, the top 3 paid ads on the search results constitute 41 per cent of the total clicks on the page.
As a business owner, it can be alluring for you to reach a large number of people with your PPC ads. The more the number of people who come across your ad on search engines, the higher is the chance that they will click on your ad, bringing in more conversions. However, this is not as easy as it seems. Had it been so, which eCommerce retailer wouldn’t have taken advantage of this scenario?
After all, there are the best PPC service providers out there.
How should I choose the right keywords for my PPC campaign?
The higher the number of people who search for a keyword, the more is the competition on it, and the costlier it will be for you to target. As an entrepreneur with humble resources, it would be prudent on your end to choose the ones that have moderate or low search volume. In this way, you are much more likely to reach out effectively to the people who are actually willing to buy your product without burning a hole in your pocket.
Are PPC ads profitable only for big eCommerce players?
It is a common notion among small online retailers that pay per click ads lead to unnecessary addition to their expenses. However, this is not true.
Let’s assume that you are a new player in the eCommerce terrain. You will take months or maybe more than a year to understand how everything works and appear in the top search results.
In such a scenario, when you have a well-built store all set with your amazing range of products, will you keep waiting all this while to see even your first few orders coming in? What about your fixed monthly expenses like warehouse charges, the salary of your in-house order fulfillment team and others? The bitter truth is that you’ll have to bear these expenses irrespective of whether you sell anything or not.
It is prudent that instead of thinking of ways of managing these expenses somehow, you invest a little in looking for one of the best PPC services If you play your cards right, you’ll see money coming in from all directions. Here are a few ways in which you can make your pay per click campaign effective-
- Create discounts and other offers – There is nothing that brings in more buyers than a discount. A limited period discount offer is all the more attractive. If there is an ongoing sale on your products, make sure that you make it the star of your ad. If you are not offering any, you should give serious thought to giving an off. Such ads instantly stand out among others and entice the users to click and buy.
- Display your product’s price- It is as important to make sure that the wrong people don’t click on your ads as it is to attract the right ones. You might be already aware of the significance of using negative keywords in your pay per click campaign. Every click costs. The best PPC service providers suggest making it worth it!
When you mention a price on your product ad- or starting from $90 on your category page’s ad, you ensure that only those who find the price affordable click on your ad instead of unqualified traffic flooding in.
- Avoid creating ads using your competitor’s brand name- As discussed in our blog titled Branded versus Non-Branded Keywords- Which Ones are More Beneficial at times the best PPC service providers run their client’s ad on their competitor’s brand name. While this can be an effective strategy for big brands that enjoy recognition among their target audience, it is not a smart move for a moderately scaled online business. In this way, you’ll limit your opportunities.
- Don’t ignore the keywords your competitors are running ads on – No matter how much attention you pay to create a performing ad, a good rule of thumb is to carefully analyze your competitors and see which keywords they are running their ads on. Combine these insights with your analysis and create your ads based on it.
Pay per click ad campaigns can take your business to new heights of success. If you want to make sure that each penny counts, it is advisable to seek help from one of the best PPC services. MakkPress Technologies has more than 8 years of experience in creating a compelling digital presence for budding and big brands alike with a proper blend of search engine optimization pay per click ads and winning social media marketing campaign services to propel your return on investment.