1. Pick your keyword.
It begins by merely picking up the search item you want your post to show up for. If you are writing about ‘best pet food in Singapore’, you need to find out what people are searching for.
Through Google keyword planner, you’ll get the popularity of the phrases you are planning to write about.
For instance, the phrase “pet food” received searches is higher than any other combination of words. Now, with the research, the work has just begun.
Now with the keyword, you are trying to rank for, you got to do something going undercover and do some recognizing. Nothing illegal but smart!
But you got to do that on incognito mode and head to Google, as you wouldn’t want your history to influence what you get on search results.
A study at all the content on page one of Google (ignoring the ad results at the top) can help you with what all things are missing by your competitors or what better can be done.
3. Give out the best content.
Now, with enough knowledge you have about your competitors. This step can set you apart from everyone else or can stack you with everyone else. Your content has to be really Good, that can set you apart from every shark at the top.
Regardless of what you are creating; a blog post, an ecommerce webpage or sales landing page it has to be better than existing top players which you already have acknowledged.
Or else, neither Google nor your prospects will have notice it.
4. Keyword in your page title.
It’s always better to gel in your research keywords into the title, keeping it interesting enough so that people would want to click on it.
For instance; instead of going for; pet food for cats, you can come up with something interesting like “5 food items your cats will love”
5. Keyword(s) in the sub-header as well.
Organizing your webpages by a large title at the top followed by several sub-heading makes the whole of the piece in a flow. It gives the idea solely by skimming what the page is all about.
Google also works in the same way.
If your heading and subheading pretty much explain what the article is all about, then it is easier for Google as well to keep up with your content.
6. An image indeed speaks more.
If your blog posts contain images, use it properly to make the weight of your idea more substantial.
You can alter the image name and the image alt tag for this.
To change the image name, rename the image file on your computer.
Like; from 156347.jpg to “Pet food 1.jpg.”
Whereas, the alt tag is what you name after simply uploading the image on your website.
In layman language, the alt tag is the text that the web browser will show if the image with the webpage cannot be uploaded after opening the page.
7. Yes, your keyword in URL as well.
Google can find about what your blog post is all about from your URL. That is what comes after “.com” in your URL address.
www.guestpostwebsite.com/cat-food-singapore.com is better than
while the former one is self-explained to Google; thus, it makes your website prominent on the search engine.
Apart from this essential there other crucial aspects to a little SEO process which is all about internal and external link building. It makes your website recognizable and increases the trust factors that Google relies on substantially.