If you have SEO marked at number one as one of your marketing strategy for 2019, then you are surely on the right track. But the question that arises is, are you doing such a crucial step effectively. If not yet perhaps these few tips can help you understand better what SEO is all about.
There are only very few businesses who are keeping their website rank up and on all the time and if you happen to fall in the rest, not to worry. Do know that with everything, Google’s metamorphism is ever dynamic. With regular additions of Google’s longer meta description snippets (text panels), featured pieces, knowledge panels, image, videos, local packs and more, you’ve got your SEO hands full!
Let’s tackle from the basics,
What exactly is SEO?
Get out of all your preconceived notions and the adopted tactics you’ve been doing, and question yourself, why you are doing what you are doing and most importantly why Google is doing what it’s doing?
Consider your own experience, when you are searching online, what you are seeking is for right and relevant answer in the form of Blogs, Images, content, colors, address, and definition. Or instead, you want Google to read your mind. Your prospects want that too, and Google delivers them and is good at it.
In a nutshell, Google is looking to you to provide the data your prospects (audience) are looking for. If you serve them the right dish in the form of content (video, blog, posts), your data will be promoted to a better position. Voila! Better visibility of your company.
How do you know, what your customer wants?
You got to put yourself into the shoes of your prospects, to understand all the possibilities your product can connect or help them. Run a search query on Google’s best keywords and most common questions. It’s important to see what your prospects are experiencing and how you can better that experience.
How your customer speaks, type and search?
Understands the questions your prospects are answering, how they’re asking and what keeps them up at night? Your company is already helping them by solving their problem. Otherwise, you wouldn’t be where you are and scrolling. Right? Translate this to your website.
Understand what your customer wants and list that all. Think of ways how can your bridge out your content that really helps them and is not there for the sake of it.
If you are clueless about what your customer wants, then how will you be able to help them.
One can’t just focus on improving ranking if they don’t understand what prospects are looking for.
Now, you have information about both sides. That is your products/services and the demands of your customers. You have to translate all the knowledge and become as resourceful as possible, and Google will reward you.
Tip – To find out what the most popular search terms are, type your keywords and question in Google’s search bar. Google will show you a list of related searches. Or if you got a reasonable budget, you can also use search engine optimization tools such as; MOZ & SEMrush, which comes with free trials.
Be Useful. Period
Now that you have an idea of your prospect’s journey and where they hang out online. You can optimally use this empathetic knowledge to help your prospect through content.
Now, what exactly is Content.? It’s not just the blog on your website; it’s everything from; cover photos, weekly posts, your ads, videos, comment on other platforms, live chats and how to guides.
Experts say that there was a time when the only consumption of content was through texts, on the internet. Now it has come down mainly via photos and the way it is going, and videos are the sure thing that will be consumed in much larger volume. Thus, marketing through video is also a more significant portion that draws traffic, a big time.
A guaranteed search engine optimization demands for consistent work and regular updates.
So, provide answers. Be helpful and solve their problems with useful and relevant information.