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- BUSINESS BRIEF
Zest Lighting is a Sydney-based online store that provides the greatest lighting designs at the touch of a fingertip. They have been offering high-street items online without the high-street price tag since 2014. They are a boutique company that sells designer lighting replicas and originals; their small staff of devoted Australian-based professionals is enthusiastic about lighting design and customer service.
Their dedication to providing an unparalleled customer experience will guarantee that your online purchasing experience with them is simple, fun, and motivating. Zest Lighting offers a wide selection of the top lighting designs in one location. Their collection includes everything from old icons to modern designs.
Core Web Vitals
Lazy Loading
Page Speed
Mobile Optimization
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Enhancing Zest Lighting Website Speed: Problem Resolution and Optimization Measures.
Case Study of Zest Lighting
zestlighting.com.au
Desktop
Mobile
After
Before
Before
After
Here is the difference in the website performance
We gathered data before beginning work and again after optimizing performance. The following ratio shows a considerable variation in the performance of the website. The client was pleased with the outcome and thanked us for our efforts. The website is now fully operational, with improved e-commerce income.
Results since we started
We approved the client's request and recognized their complaint. First, we addressed the causes of slow website loading and how to fix them. Based on our results, the website should have fewer HTTP requests, picture compression, lower codes, and other improvements.
After the outcome, our project's speed optimization team got to work. First, we optimized the website's graphics and videos because large-sized visuals might create loading delays. The code was then stripped of all extraneous and duplicated codes.
In addition, we compress and consolidate the CSS and Java scripts into a single file to save server load. We used efficient and vital lazy loading components to speed up the website. When you use lazy loading, the most critical website components load first, and then another one displays as you scroll down.
We also changed the external CSS and Java scripts to improve the overall efficacy of the website while also making it more SEO-friendly. As a result, here are the actions we performed to optimize the website for quick loading.
Solution Offered:
Improving Zest Lighting's Loading Speed by Resolving Critical Loading Time Challenges
Customers prefer to purchase things online. The popularity of any internet company is quite important. Despite the great quality of the merchandise, the website performed poorly. Due to sluggish performance and low search engine position, Zest Lighting's website received just a few purchases.
They tried to solve the problem several times but were always unsuccessful. A website's loading speed is important to its success. Many factors and elements improve your website's efficiency, but they have an impact on your online store's performance and speed, such as large, unnecessary multimedia files, stuffed codes, too many HTTP requests, a lack of web browser caching, inefficient hosting providers, unsuccessful themes, unnecessary independent programs, a lack of a content delivery network (CDN), and inadequate SQL queries, among others.
As an outcome, the viewer's browser took some time to load this website.
Problem statement:
Improving Loading Speed at Zest Lighting by Addressing Key Loading Issues
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Meet all the criteria requirements of this Project. Had some things missed on the first deliverable, but quick feedback got them all fixed on the second email
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Makkpress has great shopify resources. Quick to respond and quite good work. We've worked on several template modifications for our shopify theme and will be back for more in the future. Thanks!
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Bilal Mashhedi
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