Sam Gavriel Case Study For MakkPress

Our experts conducted an eCommerce audit to evaluate the website's performance and identify opportunities for optimization. Then we planned a demonstrative and detailed solution plan that can help in increasing the conversion rate and brand awareness, too, from reviewing the website layout and design to checking the page content, visuals, navigation, and search tools. Once we sorted out all the things from the ecommerce audit, we developed a CRO & SEO strategy based on it that focuses on improving the user experience and increasing the conversion rate.

The team’s approach was tailored to brand needs, taking into account their resources, budget, and goals. We first thoroughly analyzed the website. This helped us identify all the scopes of improvement, like usability, design of the website, and customer experience. Once any areas of improvement were identified, the next step was to conduct user testing to get customer feedback on their experience. This involved asking users to complete specific tasks on the website and giving feedback on their experience. Changes were then made to the website design and user experience, such as improving the navigation, making it easier to find products, and streamlining the checkout process. This allowed us to ensure that the customer's overall experience was improved.

In addition to optimizing the existing website, we are also working on SEO strategies and marketing campaigns to reach our client's target audience and increase brand awareness. Once the changes that were made as part of the CRO project had been tested and their desired effect achieved, they were analyzed to determine the overall impact on the website's performance and online sales. We were able to provide positive changes in thei conversions and ROI with our solutions.