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- BUSINESS BRIEF
Hidden Victoria Tours was started in 2019 by a lady who loves the capital city. Even though they took a break for two years, they have already taken more than 15,000 people on tours. Their mission is to make unforgettable experiences by mixing culture and history and trying new foods to show off downtown Victoria and its secret spots.
From the start of 2019 to their break now, they have been growing fast every year. They are showing more and more of this pretty city on their tours. Their guides really care about making sure everyone has a great time and remembers their trip.
Website Revamp
SEO
Header Video Integration
FareHarbor Calendar Integration
Navigation and User Experience
- DELIVERABLES
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Enhancing Hidden Victoria Tours Website Engagement with FareHarbor Integration, SEO Optimization, and User-Friendly Design
Case Study of Hidden Victoria
hiddenvictoria.ca
Desktop
Mobile
After
Before
Before
After
Here is the difference in the website performance
We made several improvements to the website, including adding a FareHarbor calendar, enhancing SEO, redesigning the layout, and optimizing user navigation. As a result of our work:
Increased website traffic
Improved user experience
Higher engagement with consumers
More bookings made
Better visibility on search engines
Results Since We Started:
First, we focused on making our tourism services look really good and professional. We wanted their website to reach wider consumers, so we used high-quality images and graphics that their target customers would like. We made sure that everything looked neat and appealing to the eye so visitors would feel interested in exploring further.
Next, we added a video at the top of the homepage. This video was meant to catch people's attention right away when they arrived on their website. We made sure the video worked well on different devices like computers, phones, and tablets so that everyone could easily watch it.
Additionally, we highlighted their key offerings, so we designed and arranged product tiles below the header video. Each tile has an engaging image, a short description, and a clear call-to-action button for users to learn more. This way, visitors can quickly get an idea of what they offer and easily navigate to find more details about specific tours.
Therefore, we integrated the FareHarbor calendar throughout the website to make it easy for people to book tours. We added a "Book Now" button on the navigation menu to simplify the booking process. We made sure that the calendar and booking system were responsive and user-friendly across different devices, making it convenient for visitors to book tours anytime, anywhere.
Furthermore, we paid high attention to SEO optimization to improve their website's visibility on search engines like Google. We implemented various SEO best practices to attract more organic traffic to their website.
Lastly, we optimized the website navigation and user experience to make sure that visitors can easily find information and make bookings. We created clear and engaging menu structures to guide users through the website seamlessly, improving their overall browsing experience.
Solution Offered:
We added the FareHarbor calendar, improved SEO, and redesigned and optimized user navigation to engage consumers better on the website.
The website was having problems with how it looked, how it worked, and how many people could find it on the internet. So, they asked us to help them fix these issues.
They wanted their website to work better, look nicer, and be easier for people to find online. So, we worked together to make these improvements and help their website become more successful.
Problem Statement:
Hidden Victoria Tours facing issues attracting visitors due to poor site design, SEO, and user navigation.
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