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- BUSINESS BRIEF
EYRACURE is a Swedish beauty innovation company that sells its products online. Two different nations' personalities started the company, and their journey started by creating a hair care product for one’s girlfriend. After creating the product to nourish the hair growth, damage, and thickness, they tested its result and were satisfied.
Consequently, they worked hard to resolve all the issues and created a good nourishing product that can increase the thickness of hair and fix the damage. The product suits all hair types and has a positive outcome. So, they finally launched it in the market to analyze the audience feedback. Know the product is available on their website. It includes various categories of hair care products.
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Revamping the EYRACURE Website: Addressing Complex Issues Through Redesign
Case Study For EYRACURE
eyracure.com
Desktop
Mobile
After
Before
Before
After
Here is the difference in the website performance
After implementing effective strategies and fixing the issues, the website is running seamlessly and experiencing an upgraded user experience. The website is now loading fast on search engines and has improved its sales.
Subscription Model Issue Resolved
Design Updated to Recent Market Standard
Multiple Language Issue Resolved
Site is more speedy than before
Good impact on Conversion rates
Video testimonials in Shop Mode Added
Reviews Styling Changes with New App Integration.
Our Feed Section Upgraded.
For Professional Page was added for Professional People.
Shopify Market Place was introduced to support different pricing strategies in various locations.
The Result: Since We Started
So, we started working on the client’s website and analyzed the website’s current performance. After reviewing it, we came across various strategies to permanently fix the issue. First, we redesigned the website according to current market standards.
We solved the issue of multiple languages; now, users can easily switch to other language options. We worked on the subscription model issue and fixed it. Additionally, we redesigned the video testimonial and review section that looks pleasing.
So, we redesigned the entire website from scratch, such as adding a product page, home page, categories, etc. Apart from this, a professional page feature was added at the top of the website, so professionals can easily register themselves on the store. Our web designers redesigned the website’s feed section.
At last, we introduced the Shopify marketplace feature in their Shopify store, where they can support different pricing strategies in various locations. After completing the task, we analyzed the website’s performance enhancement, and we found that now the website is running smoothly across all devices with an enhanced conversion rate.
Solution Offered:
Revitalizing Website Performance: Elevating Functionality to Market Standards, Supercharging Conversion Rates, and Accelerating Speed
The website was running on Shopify, and the client was unsatisfied with the store’s functionality. So, they reached out to us to fix the issues, such as the subscription model. Additionally, they wanted to change the store’s design. The website was having a glitch at the time of shifting to another language.
The website’s speed was taking time to load on different devices. Apart from this, the client was unsatisfied with the design of the testimonial, review, and feed section. Additionally, they want us to add a professional page where professionals can register themselves.
Therefore, these were the issues the client was having, and they wanted us to resolve all of them with an enhanced conversion rate.
Problem Statement:
Navigating the Challenges of Subscription, Multilingual Support, Content Feed, and Website Performance
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Firesoft People
Erin Evans
The project has driven traffic to the sites and increased sales. MakkPress Technologies team is enthusiastic and responds quickly to ongoing changes throughout the project. Overall, their effectiveness and strong management team made them a supportive partner
Sam Gavriel Fine Jewelry
Svetlana Gurgov
The MakkPress Team is by far the best company I have dealt with. Never have to wait for a reply. Top notch customer service, always prompt to give some extra value and service. Always available to help no matter what my request is about
Giant Teddy
Ray Khosravi
Highly recommended for building from scratch or at scale. MakkPress Technologies fulfilled every request required by the project. Would use him again for a future project. Team is quick to respond to our comments and communicated well with us and helped our project complete successfully. Great work
Tenergy Power
Vez
Meet all the criteria requirements of this Project. Had some things missed on the first deliverable, but quick feedback got them all fixed on the second email
Baabuk
Alexander Miller
Makkpress has great shopify resources. Quick to respond and quite good work. We've worked on several template modifications for our shopify theme and will be back for more in the future. Thanks!
Balbea
Bilal Mashhedi
The project has been extremely successful and satisfied all project requirements. The MakkPress Technologies team was collaborative and worked closely with their client to develop the final product
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