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- BUSINESS BRIEF
ePharmaCY is an online para-pharmacy platform that sells non-medicinal products at the market price for customers in Cyprus. The brand is one great platform where customers can get all the necessary medications and wellness personal care products without leaving the comfort of their homes because of its online availability. Epharmacy is the first online store in Cyprus that offers high-quality international pharma and wellness beauty products all in one place.
CRO Strategy
Website optimization
SEO strategies
Paid Ad campaigns
UI & UX design
- DELIVERABLES
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Boosting Conversion Rate Optimization & Skyrocketing Sales For ePharmacy
ePharmaCY Case Study
epharmacy.net
Desktop
Mobile
After
Before
Before
After
Here is the difference in the website performance
Our client has seen tangible results in the past few months with our tailored strategies and recommendations. The online store sales for Epharmacy increased by 20%. After implementing the right strategic solutions and CRO efforts we were able to achieve the desired results for the brand.
Here’s what we achieved with our tailored recommendations for Epharmacy:
Increase in Conversion rate upto 18%
Add to Card numbers increased by 36%
Customer return rate increased to 50%
Increase in organic traffic of upto 35%
Improvement in mobile sessions by 46% and for desktops by 25%
Increase in sales by 19%
The Results: Since We Started
In addition to optimizing the existing website, we are also working onsocial media ad campaigns to reach our client's target audience and ultimately increase sales. Our team has devised an effective Ad campaign to ensure that our clients' ads are reaching the right people at the right time. We are also leveraging SEO tactics to increase the website's rankings on-page search engine results and drive more organic traffic to our client's website.
We understood the pain points of the client's website and found effective solutions that can help improve conversions. After conducting extensive research on the existing website of ePharmaCY , we proposed a plan of action that focused on optimizing the website for better performance.
Our team deployed several effective optimization techniques to drastically improve the website's performance, such as improving the website's loading speed, strengthening the site's overall structure and architecture, and making sure all the content is optimized for search engine crawlers to achieve better rankings. Additionally, our team also optimized the website's UI and UX design by making all the important elements easily accessible and visible on the website.
Solution:
Revolutionizing Potential Solutions & Recommendations to Address the Problem!
One of the main challenges with ePharmaCY was that they faced low conversion problems in their store. As a result, the brand reached out to us, not just for the low conversion rates, but they were also not able to reach their target audience. Despite the fact they were providing customers with easy availability of pharma and wellness products online, the brand was not able to convert their leads to customers. Therefore, they need an extensive digital marketing strategy and CRO Audit to determine the usability and design issues that impact customer conversions.
Problem statement:
Maximizing Brand Visibility Among Target Audience Through Potential CRO Audit
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Highly recommended for building from scratch or at scale. MakkPress Technologies fulfilled every request required by the project. Would use him again for a future project. Team is quick to respond to our comments and communicated well with us and helped our project complete successfully. Great work
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Vez
Meet all the criteria requirements of this Project. Had some things missed on the first deliverable, but quick feedback got them all fixed on the second email
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Alexander Miller
Makkpress has great shopify resources. Quick to respond and quite good work. We've worked on several template modifications for our shopify theme and will be back for more in the future. Thanks!
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Bilal Mashhedi
The project has been extremely successful and satisfied all project requirements. The MakkPress Technologies team was collaborative and worked closely with their client to develop the final product
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