- BUSINESS BRIEF

Boka is an oral health care brand focused on strengthening preventive health by ensuring oral hygiene. The company’s oral products are a blend of natural ingredients and modern science to ensure that mouth, a significant source of chronic inflammation and other diseases in people is free from harmful bacteria. The brand has been featured in well-known publications like Forbes, Business Insider, GQ, Esquire, Fast company, Vice and Vogue.

Strategy

UI / UX

Development & Implementation

Subscription Integration

Conversion Optimization

Managed Support

- DELIVERABLES

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Boka Redesigning, Central Inventory Tracking and Setting up Unique Subscription Model with Shopify

BOKA CASE STUDY

boka.com

Desktop

Mobile

After

Before

After

Here is the difference in the website performance

Boka sells toothbrush, floss, tongue cleaner, cocorinse and replacement heads. Whenever a buyer purchases a toothbrush for the first time from Boka, they get 3 replacement heads free with it. MakkPress has set up unique subscription packages for their products. This means that a specific amount gets deducted quarterly from the subscriber’s account in exchange for the products subscribed for. This facilitates a smooth system for payment and delivery

Setting a Unique Subscription

At the root level, the ability to track the inventory in real-time ensured that the stock could be replenished well in time.

Boka sells 8 oral health care products in 3 ways – kits, single products, and subscriptions. In the absence of any central inventory tracking mechanism, the inventory had to be manually updated, immensely increasing the workload of the in-house employees. Also, at times, the status was not accurate due to human error. MakkPress solved the problem with the help of a central inventory monitoring system to ensure that if a buyer purchases a kit, the total number of available single toothbrush units also decreases in real-time. It not only helped the company to make the most of its available units to create a positive brand experience but also eliminated the chances of denying the order later on account of inadequate stock.

Centralizing Inventory for Different Sales Modes

We improvised the website design and made changes to several key elements based on buying behavior so that customers could find them easily. The most interesting part was to create a design that would reflect Boka as a unique brand, something that it actually is, leading to better customer engagement for both mobile and desktop.

Redesign – Building a More User-friendly Design to Improve Conversion

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Erin Evans

The project has driven traffic to the sites and increased sales. MakkPress Technologies team is enthusiastic and responds quickly to ongoing changes throughout the project. Overall, their effectiveness and strong management team made them a supportive partner

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The MakkPress Team is by far the best company I have dealt with. Never have to wait for a reply. Top notch customer service, always prompt to give some extra value and service. Always available to help no matter what my request is about

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Ray Khosravi

Highly recommended for building from scratch or at scale. MakkPress Technologies fulfilled every request required by the project. Would use him again for a future project. Team is quick to respond to our comments and communicated well with us and helped our project complete successfully. Great work

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Vez

Meet all the criteria requirements of this Project. Had some things missed on the first deliverable, but quick feedback got them all fixed on the second email

Baabuk

Alexander Miller

Makkpress has great shopify resources. Quick to respond and quite good work. We've worked on several template modifications for our shopify theme and will be back for more in the future. Thanks!

Balbea

Bilal Mashhedi

The project has been extremely successful and satisfied all project requirements. The MakkPress Technologies team was collaborative and worked closely with their client to develop the final product