A website that loads slowly can damage your reputation and cost you in terms of conversions. On the other hand, a highly active site has a positive, domino effect on the success of your company. It attracts more visitors, which then increases sales and ultimately leads to more clients.
First of all, you need to use a sturdy website builder that provides the best technology to guarantee quick website loading. You need to ensure that your content does not impair the performance of your site.
Most importantly, you need to find the right media balance, choose the location of your items and what type of content and extensions to use. For example, animated GIFs may add quirk, but they often include large files and consume a lot of bandwidth in the network.
What Is Website Speed Optimization and Why Is It So Important?
Website speed is the amount of time it takes the web pages to download, display in the browser, and become responsive to user interactions. It affects usability, user engagement, and search engine visibility.
Usability: It may seem obvious, but the faster your website loads, the sooner its features can be used, such as navigate to shop or speak with customer service. Therefore, allowing these features to be visible faster will create happier, returning visitors. It’s as simple as that.
User engagement: Users are more likely to engage with your website when they can move quickly through processes. The same can go for filling out forms or jumping between pages. The happier the users are, the more they will engage with your website.
Search engine visibility: Google takes into account website speed while ranking sites. With every millisecond faster your pages load, you’ll boost your chances of ranking higher for specific keyword search results.
Recommended Tips for Website Speed Optimization
1. Don’t overload your homepage
Packing your homepage with too much content and media (text, images, videos, and animations) can have a negative impact on your success. It can take too long to load, and it may overwhelm your visitors to the point where they might miss the relevant content on your page, and leave without ever interacting with it.
An organized homepage with minimal content will allow your site visitors to easily absorb the presented information from the moment they enter your website – helping them understand your main message faster.
2. Optimize your image sizes
The simplest tip here is to use JPEG files for images instead of PNG files whenever possible. This is because JPEG files are generally more web-optimized than PNGs, which means that they are smaller and download faster while retaining almost the same level of quality. There are many free tools available online to convert your images.
3. Reduce the number and styles of fonts
You may consider reducing the number of font families on your site to just two or three. It will help you paint a consistent style for your brand, as well as create an aura of cleanliness and professionalism. After all, first impressions of your site and business are lasting moments you can’t get back.
Avoid too many font weights (bold, underline, italics, etc.). However, you shouldn’t give up on custom fonts or font weights altogether.
Here at MakkPress we improve your website performance to get more customers. Want to improve your site loading speed? Drop us a mail at firstname.lastname@example.org to get a free comprehensive SEO analysis for your website.