Internet has created endless opportunities for online shoppers. This has made it all the more challenging for small business owners to stand out in their market. They confront a major question-“how to not only differentiate their brand and convince a buying prospect to make the first purchase but how to keep them coming back for buying more products in the near future?”
This calls for a dire need to improve your customer retention rates. It requires taking care of 3 key aspects: a sense of belonging, a remarkable client experience, and trust. In reality, accomplishing this is not as easy as it seems. For instance, it is harder to build trust when you’re conducting a conversation across screens, rather than face-to-face.
A simple standard to remember is that happy customers make the most loyal ones. Based on this, here are 5 strategies you can use to raise the roof on your customer retention rate for building customer loyalty.
1. Engage Your Customers
Don’t let your customers be an outsider. A sure shot approach to make your customers feel like a part of your brand is to strike a conversation with them.
How can you make this happen?
- Add Live Chat to Your Website An important step is to clear any doubt in your customers’ mind. You can make this happen by using a live chat option in your website.
- Be a Social Media Wiz Your website is not the only platform on which you can interact with your customers or visitors. You should be active on social media because it is a must-have these days. Some of the famous social media channels are- Facebook, Twitter, Instagram. It’s the perfect place where people can share their opinions, exchange their Ideas and feel connected to others and so with your brand.
2. Ensure that Your Customer Gets the Best Online Shopping Experience
If you want to win your customers back then, you will have to make sure they have a delightful shopping experience. When customers sign up to the website, they can securely save their details, like preferred shipping and billing addresses and credit card details, through their account, so that checkout becomes a simple as one click.
3. Remain Consistent as a Brand
Deliver on Your Promise: State what you mean, and mean what you state. Consistently satisfying your proclaimed commitments to quality will position your brand as reliable in clients’ eyes, which is precisely what every entrepreneur expects to achieve.
Create Visual Consistency: Being consistent isn’t simply limited to your activities. Ensuring your brand is instantly recognizable no matter how you look at it, from your business’ social media channels to your site, and from your packaging to even your members-only pages, is another method for flagging your trustworthiness to customers.
4. Maintain your Reputation
Going hand-in-hand with reliability is important for developing trust among your customers. It is tough to make your customer feel comfortable purchasing from your store. That’s why MakkPress is here to help you take on this challenge.
Pro tip- Watch your Content: Content plays an important role in your online presence. Your content should be convincing and relevant. Recording a product demonstration or producing a vlog is an alternative way to share your expertise with your audience.
5. Retain Loyal Customers
One should invest a little bit in retaining customers, as it can positively impact the profit of the business. You can retain your customers, in the following ways-
- Individualize Promotions: Sales are practically all around loved. So is feeling special. Combine the two, and you have a formula for winning over committed consumers for your brand. Send email newsletters, target explicitly to your mailing list subscribers or past customers. You can likewise offer special discounts only for them.
- Treat your Customers in a Special Manner: Get your members only area feeling like the VIP airport lounge by offering specialized collections or offers on its pages. For this, you can make explicit pages that are only viewable to the individuals who have registered an account on your site. This special feeling in itself is a motivating force enough to make people join. Your next step is to supply these pages with the right rewards to keep customers coming back and checking for more.
Ready to a build loyal customer base for your business? Start by creating a professional website, MakkPress can help you in creating a perfect eCommerce website. To get a free consultation you can write to us at firstname.lastname@example.org