With the advent of the Internet, the prospect of owning an online business has become very alluring. However, those who are already there in the digital arena understand well that it is not as easy as it seems. Having a stellar website is a pre-requisite to set your boat sailing. However, it definitely doesn’t mean that it is all you need. There is a lot to be taken care of.
Businesses who undermine the importance of off-page optimization techniques lose out to their competitors. Here are a few off-page optimization methods that you can use to earn a place in the top search engine results-
1. Set up One Page for Your Business
If you haven’t made a business page for yourself then, you should set up your ‘Google My Business’ and ‘Bing Places’ pages right away. It’s imperative to add the correct address on our page- the one that is there on your website. Keep in mind that, you can set up only one page for your business. If you want to add multiple locations for your business then, you can do this while entering the business description.
2. Use a Business Citation Audit Tool to Review Your Current Directory Listing
There are various audit tools available which are Aabaco Small Business from Yahoo!, Yext, or Moz Local – My Business Listing. You should modify the long descriptions to optimize for the locations you are focusing on. Don’t forget to double-check that your business name and address are exactly the same as the address on your site.
3. Add Your Business Information to the Most Relevant Directories for Your Niche
Submitting your business information takes time, but it is worth the effort in the long-run to boost your local visibility by taking advantage of as many directories as possible. There are a number of websites on which you can add your business information. It helps in increasing the traffic on your website. You can use Whitespark, Brightlocal, or another citation source finder to add your business information.
4. Examine Website Analytics
Google Analytics gives the most exhaustive data, so if you don’t have it set up on your site, it’s time you do so. Once you do this, you can see your audience by location, right down to the top cities. In this way, it is helpful to see from which areas your website visitors are coming from. From there you can streamline your efforts, as required.
5. Keep an Eye on Your Competitors
Which of your local competitors pop up for the locations you are targeting? You should check out their websites and their social media sites to see which techniques and keywords are they using for their site to rank on search engine result pages (SERPs). You can get great ideas for your business by seeing what works for others. These combined five strategies will ensure your business will rank better for the local areas you are targeting—regardless of whether it is a city or town outside of your physical location.
Don’t have time for your on-page or off-page SEO? We’ve got you covered! MakkPress specializes in on-site and off-site search engine optimization techniques that get results without risking penalties from Google’s algorithm updates. To get a free consultation you can write to us at firstname.lastname@example.org